The Recycler has a long tradition of printed classified ads. The company have aquired many other local classified papers over the years. The Recycler came to Mule for help bringing the multiple classified papers with strong offline presences online under one brand. As a lead designer on this project, I focused on shaping the new visual identity of the site. I explored a variety of friendly approachable visual languages for the site.

Visual Concept



Once a visual direction was chosen, I designed a set of page templates that the site become be built out on. A challenge of the project was creating ways to visual upsell the ads without sacrificing the visual appeal of the average ad.
Page Templates