Refining The YouTube Logo

Perhaps you've heard the joke "What's the first question the designer asks when she starts a project?" ... "Can I change the logo?"

When I started at YouTube, I was itching to bring the logo's visual treatment into the modern era. As part of the overall visual design improvements to YouTube's site, I got my chance to do this! I was also able to push for a secondary branded element, which I called "The Lozenge." Before YouTube could truly be a cross-device digital service, the company needed a way to present itself in the small stamp of real estate allotted on mobile & tablet. This Lozenge aced this task masterfully.

Here are the two slides that kicked off that initiative with YouTube's executive team:

This project was even featured by The Cooper Hewitt National Design Awards.